Using Ayn Rand's Values to Create Competitive Advantage in Business (part 1 of 2)

Using Ayn Rand's Values to Create Competitive Advantage in Business (part 1 of 2) - John Allison, who as chairman and CEO made BB&T Corporation the 10th largest financial institution headquartered in the United States, attributes the success of BB&T to the concept of Principled Leadership, based on an uncompromising commitment to fundamental values. In this talk, he explains how Ayn Rand's ethical system can be used practically to create a competitive advantage in any organization.